3 Things You Can Focus On When You Stop Worrying about Lead Generation
The ability to generate enough leads for your sales team is essential to the success of any company. As a marketing executive, you’re the one that’s responsible for filling the sales life cycle with fresh leads as often as possible, and in many cases, mainstream marketing techniques fall short of this goal.
Lead generation can help fill this void and become a vital part of your sales and marketing plan. More importantly, when you’ve met your marketing goals with lead generation, you can focus on more important aspects of your company.
- 1. Focus on Maximizing Return on Investment
As an experienced marketing and strategic business partner, InboundProspect suggests that marketing and business managers should focus more on maximizing return on investment once the lead void has been filled.
Return on investment means that you generate as many clients as possible for your company with the least amount of money, and while lead generation services can help with this, you can focus on other advertising campaigns that might be under performing:
Pay Per Click – Pay per click campaigns can have high costs, and companies that set and forget these types of campaigns might see that money go to waste. Check your pay per click accounts every day to see whether or not you need to adjust any of the advertisements, bid amounts, or if you need deactivate a campaign entirely.
Social Media Marketing – Have you kept your social media accounts up to date? InboundProspect recommends checking your Facebook, Twitter and any other profile that you keep active. Loyal social media followers can be great word-of-mouth advertisers, and creating a daily post filled with great content can reach a significant amount of potential customers through re-posting.
- 2. Team Training
Continuous training is important to keep your employees up-to-date with recent sales techniques and to help them expand their expertise by learning new methods.
Since you’ve already given them quality leads to work with, help them convert more into paying customers. Lead generation can help free up time to increase revenue and employee morale through effective training.
- 3. Email Marketing
Staying in touch with your current customers is important. Once you’ve converted a lead into a paying customer, depending on your industry, it may be helpful to begin an email campaign to send them weekly or monthly newsletters and special promotions that cater to their buying habits and interests.
Buying habits can be easily tracked for every customer. Keep a detailed record of what they bought, when they bought it, and what messages they responded to best. This information can prove to be extremely useful when you’re trying to convince a customer to purchase from you again.
Lead generation should be a major part of your advertising budget. Whether you work for a small mortgage firm or need a significant amount of student loan leads, an effective third party lead generation company can do all the legwork for you while you concentrate on developing other aspects of your marketing and sales plan.